Smarter Marketing Starts Here
Fractional CMO and Marketing Analytics for $5–$100M Brands Ready to Scale. We help DTC, B2B, and healthcare companies scale with clear strategy, clean data, and paid media that actually matches your margins.
Led by Linda Orr, PhD in Marketing, Top 1% Upwork freelancer, 100+ clients from startups to Fortune 500.
Who We Work With
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DTC and Ecommerce brands that want to scale paid without blowing up CAC.
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Healthcare and Telehealth companies, including GLP-1 and counseling, that need responsible, compliant growth.
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Complex B2B and Services where longer cycles and messy data make marketing decisions hard.
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We also partner with other complex, growth-stage organizations where marketing has to be data-driven and accountable, even if they don’t fall neatly into those buckets.
Since 2002 we have helped leadership teams turn messy data and scattered marketing into clear growth plans. We combine strategy, research, and analytics so your marketing decisions are based on evidence, not guesses.
Not sure where you fit? Book a quick call and we will find out.
How We Help Your Company
At Orr Consulting, we specialize in data-driven strategy that turns insight into growth. From research to execution, we help you focus your spend, sharpen your message, and scale what works.
Leadership for brands that have outgrown agencies and ad hoc marketing. We build your 90-day growth roadmap, set budgets and guardrails, and align your team and partners.
Surveys, interviews, modeling, and segmentation that answer what your best customers want and how to reach more of them.
We know the most common Google Ads problems because we've seen it all. Make Meta, Google, and other channels work together with clear CAC targets, creative testing, and funnels that match your margins. Let us fix your paid ads.
Bring us your toughest challenge—we’ll bring strategic clarity, honest guidance, and data-backed solutions.
Ways to Work Together
Growth Diagnostic Call
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45–60 minutes with your numbers and funnel
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Quick pre-survey
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3–5 concrete recommendations
Analytics & Attribution Audit
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Tracking, pixels, CAPI, GA4, and CRM sanity check
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Map what’s actually being measured vs what should be
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Simple dashboard + measurement plan so decisions are data-led
90-Day Growth Roadmap
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Deep dive into data, channels, and margins
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Clear plan for the next 90 days
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Budget ranges and CAC guardrails
Brand & Messaging Sprint
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Clarify positioning, promise, and proof
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Tighten brand story and key messages for ads, site, and email
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3–5 content pillars your team can reuse across channels
PPC & Channel Audit
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Meta + Google account structure and settings review
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Targeting, creative, and funnel sanity check
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Clear list of fixes to reduce waste and improve CAC
Fractional CMO & Ongoing Support
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Ongoing senior marketing leadership and strategy
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Own the roadmap, budget, and performance reviews
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Coordinate team and freelancers for efficient execution across channels
A FEW OF OUR HAPPY CLIENTS
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FAQs
What does Orr Consulting do?
Orr Consulting provides fractional CMO leadership, marketing strategy, and analytics for growth-stage brands. We help you clarify your marketing strategy, clean up your data, and invest in the channels that actually move revenue and profit.
What does Orr Consulting work with?
We do our deepest work with:
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Premium DTC brands selling physical products
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Healthcare, telehealth, and behavioral health organizations
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Complex B2B and service businesses with longer sales cycles
If your business is roughly in the 5–50M dollar revenue range and needs marketing to be accountable to numbers, you are probably a fit.
How is Orr Consulting different from an agency?
We operate as your senior marketing leadership, not just a vendor running campaigns. That means:
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A clear strategy and roadmap tied to business and financial goals
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Help deciding where to spend, what to pause, and what to test next
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Independent oversight of agencies and freelancers if you already have them
We treat your budget like it is our own money and measure success in CAC, revenue, and profit, not just clicks and impressions.
What types of services do you offer?
Most engagements start with fractional CMO support or a strategic planning project. From there, we may also help with:
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Channel and budget strategy
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Marketing research, segmentation, and testing
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Analytics, tracking, dashboards, and MMM
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Paid media strategy and oversight
If you are not sure what you need, we can start with a short call and recommend a right-sized first project.
How do I know if I am ready for a fractional CMO?
You are usually ready if:
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You are already spending on marketing but are not sure what is working
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You do not have a single person owning the full marketing and growth strategy
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You need senior-level guidance but a full-time CMO is not realistic yet
If that sounds like you, a fractional CMO engagement can give you leadership, clarity, and a plan without adding a full executive headcount.
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Let's Talk and See If We're a Fit
Cold sales submits will be ignored. (I never recommend cold outreach and you shouldn't either).
