Marketing That's Accountable to Revenue, Not Just Reports
Dr. Linda Orr, PhD helps $5M to $500M brands in DTC, healthcare, and B2B turn scattered marketing into a clear growth system: strategy, clean data, and paid media that actually matches your margins.
Quoted in Forbes. Published in the Journal of Business Research. Top 1% of Upwork freelancers. 100+ clients, 100% five-star reviews.
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(30 minutes, no pitch, no pressure)
Featured In Leading Media & Journals
Research and commentary published in Forbes and the Journal of Business Research.
Our Impact By The Numbers
Behind those numbers are launches in ecommerce, healthcare, GLP-1 telehealth, and complex B2B where tracking and strategy had to be bulletproof.
You're not hiring an agency. You're working directly with a PhD-level strategist.
Dr. Linda Orr, PhD founded Orr Consulting after 25+ years leading marketing for tech, healthcare, and consumer brands. That includes building Upwork's first marketing mix model, covering an $88M marketing budget, producing real revenue, not vanity metrics.
"I treat your budget like it's my own money. Every recommendation has to earn its place on the plan." Dr. Linda Orr, PhD, Founder & CMO
SELECTED CLIENTS AND COMPANIES
Who We Work With
Built for growth-stage brands where marketing has to be accountable
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We've helped leadership teams turn messy data and scattered marketing into clear growth plans, combining strategy, research, and analytics so your decisions are based on evidence, not guesses.
We do our deepest work with:
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DTC and Ecommerce brands that want to scale paid without blowing up CAC.
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Healthcare and Telehealth companies, including GLP-1 and counseling, that need responsible, compliant growth.
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Complex B2B and Services where longer cycles and messy data make marketing decisions hard.
Not sure where you fit? Book a free diagnostic call and we'll figure it out together.
How We Help Your Company
At Orr Consulting, we specialize in data-driven strategy that turns insight into growth. From research to execution, we help you focus your spend, sharpen your message, and scale what works.
Leadership for brands that have outgrown agencies and ad hoc marketing. We build your 90-day growth roadmap, set budgets and guardrails, and align your team and partners.
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Make Meta, Google, and other channels work together with clear CAC targets, creative testing, and funnels that match your margins.
Surveys, interviews, modeling, and segmentation that answer what your best customers want, and how to reach more of them profitably.
Organic growth built like a CMO would build it: tied to revenue, structured for AI discovery, and designed to compound over time
Bring us your toughest challenge. We’ll bring strategic clarity, honest guidance, and data-backed solutions.
Ways to Work Together
Growth Diagnostic Call
30-minute video call. Best for: brands that aren't sure where the biggest problem is.
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30-minute video call with your numbers and funnel
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Quick pre-survey
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3 to 5 concrete recommendations
90-Day Growth Roadmap
Starting at $12,000 Best for: brands ready to execute but lacking a prioritized plan.
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Deep dive into data, channels, and margins
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Clear plan for the next 90 days
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Budget ranges and CAC guardrails
PPC & Channel Audit
Starting at $8,000 Best for: teams running paid media that isn't performing as expected.
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Meta + Google account structure and settings review
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Targeting, creative, and funnel sanity check
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Clear list of fixes to reduce waste and improve CAC
Analytics & Attribution Audit
Starting at $17,500 Best for: teams who suspect their data is lying to them.
Brand & Messaging Sprint
Starting at $7,500 Best for: brands where the strategy is right but the message isn't landing.
Fractional CMO & Ongoing Support
Starting at $15,000/month Best for: growth-stage brands that need senior marketing leadership without full-time headcount.
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Tracking, pixels, CAPI, GA4, and CRM sanity check
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Map what’s actually being measured vs what should be
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Simple dashboard + measurement plan so decisions are data-led
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Clarify positioning, promise, and proof
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Tighten brand story and key messages for ads, site, and email
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3 to 5 content pillars your team can reuse across channels
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Ongoing senior marketing leadership and strategy
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Own the roadmap, budget, and performance reviews
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Coordinate team and freelancers for efficient execution across channels
FAQs
What does Orr Consulting do?
Orr Consulting provides fractional CMO leadership, marketing strategy, and analytics for growth-stage brands. We help you clarify your marketing strategy, clean up your data, and invest in the channels that actually move revenue and profit.
What does Orr Consulting work with?
We do our deepest work with:
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Premium DTC brands selling physical products
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Healthcare, telehealth, and behavioral health organizations
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Complex B2B and service businesses with longer sales cycles
If your business is roughly in the $5M to $500M revenue range and needs marketing to be accountable to numbers, you are probably a fit.
How is Orr Consulting different from an agency?
We operate as your senior marketing leadership, not just a vendor running campaigns. That means:
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A clear strategy and roadmap tied to business and financial goals
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Help deciding where to spend, what to pause, and what to test next
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Independent oversight of agencies and freelancers if you already have them
We treat your budget like it is our own money and measure success in CAC, revenue, and profit, not just clicks and impressions.
What types of services do you offer?
Most engagements start with fractional CMO support or a strategic planning project. From there, we may also help with:
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Channel and budget strategy
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Marketing research, segmentation, and testing
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Analytics, tracking, dashboards, and MMM
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Paid media strategy and oversight
If you are not sure what you need, we can start with a short call and recommend a right-sized first project.
How do I know if I am ready for a fractional CMO?
You are usually ready if:
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You are already spending on marketing but are not sure what is working
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You do not have a single person owning the full marketing and growth strategy
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You need senior-level guidance but a full-time CMO is not realistic yet
If that sounds like you, a fractional CMO engagement can give you leadership, clarity, and a plan without adding a full executive headcount.
Let's Talk and See If We're a Fit
Tell us a little about your business, and we'll follow up to set up a free 30-minute diagnostic call. This form is for prospective clients only.