About Linda Orr, Founder, Orr Consulting

 

Meet Linda Orr, founder of Orr Consulting and a seasoned Fractional Chief Marketing Officer with over 25 years of experience crafting market strategies that span startups to NASDAQ-listed companies. With a Ph.D. in Marketing and deep expertise across a spectrum of industries, Linda's leadership is not confined to one sector. Her skill set includes a strong foundation in Google Ads, Analytics, and various other platforms that inform her data-driven approach.

 

​Comprehensive Marketing Leadership:

• Strategic Marketing Initiatives: From crafting Media/Marketing Mix Models (MMM) that optimize ROI, to managing comprehensive campaigns, Linda's strategies are informed by her extensive analytical skills.

• Digital and Content Marketing: Spearheaded digital transformations, overseeing content creation, social media strategies, and influencer marketing to build brand presence and engage target audiences.

• Web Presence and Campaign Management: Led website leadership initiatives, enhancing user experience and increasing web engagement through strategic content placement and user-focused design.

 

Diverse Industry Expertise:

While Linda has a notable record in healthcare, her consulting proficiency extends to consumer electronics, digital marketing, and beyond, enabling her to apply cross-industry best practices to each unique client situation.

 

Technological Proficiency:

Developed, analyzed, and managed omni-channel, international, high seven-figure campaigns. Experienced with rebranding, new product expansions, and entering new markets. Extensive analytics and statistics experience. Developed marketing mix models (MMMs). Content writer. Technologies include Google Analytics/GA4, Google Ads, Facebook/Meta Business Manager, Amazon Seller Central/Amazon Ads, AMOS, SPSS, Mailchimp, Canva (graphic design), Looker, Tableau, JIRA, IRI Unify, SPINS/SATORI, Dashboards from providers such as Kantar and Netbase, Semrush.

 

Why Choose Orr Consulting:

Engaging Linda means partnering with a CMO capable of navigating complex markets and driving significant growth. Her ability to integrate marketing fundamentals with innovative strategies makes her an invaluable asset to any organization looking to scale or redefine its market approach.

 

For strategic leadership that transcends traditional boundaries and delivers results, connect with Linda. Her commitment to excellence and adaptive strategy is your pathway to achieving outstanding market success across diverse industries.