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Linda Orr
Jan 268 min read
My Proven Process for Fractional CMO Success for Effective Marketing
Discover the structured process of a Fractional CMO: From strategy alignment to long-term success. Elevate your marketing effectively!
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Linda Orr
Jan 1616 min read
Stop Mixing These Marketing Terms: The Costly Mistakes I See Every Day
Master marketing by understanding key distinctions: branding vs. design, SEO vs. SEM, strategy vs. tactics, and more. Clarity drives success
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Linda Orr
Dec 13, 202411 min read
Beyond Pretty Charts: Why Most Marketing Teams Are Missing the Analytics Edge
Most teams rely on dashboards, not analytics. Dig deeper to uncover insights, drive ROI, and move beyond vanity metrics. Here's how!
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Linda Orr
Dec 6, 20249 min read
What They Don’t Teach in Business School: The Hard Marketing Skills You Need to Succeed
Universities often miss teaching the practical skills like Google Ads or CRM management that are crucial for today's job market.
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Linda Orr
Oct 9, 20247 min read
Why Your Business Needs a Fractional CMO
Compare the pros and cons of hiring a fractional CMO vs. a full-time CMO to find the best fit for your business's marketing needs and budget
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Linda Orr
Jan 11, 20248 min read
Decoding Digital Advertising Costs: Where Should Marketers Invest?
In today's digital age, advertising is a cornerstone of reaching and engaging with your target audience. However, understanding how much...
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Linda Orr
Aug 4, 202310 min read
The Paradox of Abundance: Are Too Many Visualizations Impeding True Intelligence?
More data and dashboards don't necessarily make us smarter. It's the depth of intelligent analysis that unlocks true insights. #DataAnalysis
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Linda Orr
Mar 28, 20234 min read
The Dangers of Managing on Sound Bites
In today's fast-paced world, we are bombarded with information from multiple sources. From social media to news outlets, we are...
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Linda Orr
Mar 24, 20236 min read
Is Being "Data-Driven" a Good Thing?
We all want to assume that we have a data-driven organization. But what does that mean, and more importantly, is that a good thing? More...
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Linda Orr
Mar 20, 20236 min read
How to Improve the Efficiency of Your Marketing Spend By 40 Percent: Learn The Value of MMM
This blog is published on Entrepreneur in both English and Spanish Most of us have heard the famous quote: "Half my advertising spend is...
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