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My Proven Process for Fractional CMO Success for Effective Marketing
Discover the structured process of a Fractional CMO: From strategy alignment to long-term success. Elevate your marketing effectively!

Linda Orr
Jan 268 min read


What They Don’t Teach in Business School: The Hard Marketing Skills You Need to Succeed
Universities often miss teaching the practical skills like Google Ads or CRM management that are crucial for today's job market.

Linda Orr
Dec 6, 20249 min read


Should Your Marketing Consultant Have a Ph.D.? Examining the Pros and Cons
Should Your Marketing Consultant Have a Ph.D.? Ph.D. consultants bring deep data insights but may lack practical skills, requiring a balance

Linda Orr
Nov 5, 202413 min read


Why Your Business Needs a Fractional CMO
Compare the pros and cons of hiring a fractional CMO vs. a full-time CMO to find the best fit for your business's marketing needs and budget

Linda Orr
Oct 9, 20247 min read


Decoding Digital Advertising Costs: Where Should Marketers Invest?
In today's digital age, advertising is a cornerstone of reaching and engaging with your target audience. However, understanding how much...

Linda Orr
Jan 11, 20248 min read


The Paradox of Abundance: Are Too Many Visualizations Impeding True Intelligence?
More data and dashboards don't necessarily make us smarter. It's the depth of intelligent analysis that unlocks true insights. #DataAnalysis

Linda Orr
Aug 4, 202310 min read


The Dangers of Managing on Sound Bites
In today's fast-paced world, we are bombarded with information from multiple sources. From social media to news outlets, we are...

Linda Orr
Mar 28, 20234 min read


Is Being "Data-Driven" a Good Thing?
We all want to assume that we have a data-driven organization. But what does that mean, and more importantly, is that a good thing? More...

Linda Orr
Mar 24, 20236 min read


How to Improve the Efficiency of Your Marketing Spend By 40 Percent: Learn The Value of MMM
This blog is published on Entrepreneur in both English and Spanish Most of us have heard the famous quote: "Half my advertising spend is...

Linda Orr
Mar 20, 20236 min read

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