DIY Marketing: Small Business Solutions
Bootstrap Your Way to Success Without Compromising on Quality
As a seasoned marketer, we don’t practice or preach “canned solutions.” Every business deserves a tailored approach. However, we also understand that for many small businesses, bootstrapping is the reality of their journey to success. That’s why we’ve prepared a collection of strategic templates and step-by-step guides to help you get started. These resources are designed to empower you with the tools and frameworks you need to make informed marketing decisions, even on a tight budget. These are not one page templates, but multiple page tutorials with spreadsheets and resources to get you started teaching yourself the tools you need.
When you’re ready to scale, refine, or take your business to the next level, you can come to Orr Consulting for custom solutions and expert guidance to scale your business.
How to Get Started
Whether you’re launching your first campaign, rebranding, or optimizing your marketing strategy, these resources are designed to save you time, money, and effort while keeping you focused on growth.
How to Access Your Plan
We don’t make these templates publicly available to ensure the integrity of my work and protect against unauthorized use. Simply email us with your request, and we will provide the plan that best fits your needs within one business day.
Let’s Get You Started on the Right Path
Contact Orr Consulting with our contact form or email us here: Dr.Orr@Orr-Consulting.com
Choose the plan that aligns with your goals, and take the first step toward transforming your marketing strategy!
01
Marketing Plan Templates
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Startup Marketing Plan: A step-by-step template for crafting your first marketing plan, tailored to businesses just getting started. Offers detailed guidance tailored to small business goals, ensuring a professional marketing foundation.
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$250
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Growth Marketing Plan: For businesses ready to scale, with tactics for multi-channel marketing and ROI tracking.
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$225
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02
Brand Guidelines Templates
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Basic Brand Guideline Framework: Template to define your positioning, messaging, logo usage, colors, and typography, and more. A polished brand presence is critical, and this guide simplifies the process with professional insights.
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$350
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Social Media Branding Kit: A guide for consistent branding across Instagram, Facebook, LinkedIn, and more.
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$150
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03
Budgeting & Metrics
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Small Business Marketing Budget Template: Outline your monthly and annual spend, allocate across channels, and track ROI. A robust budgeting tool to help businesses track and optimize their spending.
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$350
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Ad Spend Metrics Dashboard: A customizable spreadsheet for tracking PPC and paid social campaign performance.
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$150
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04
SEO & Content Strategy Guides
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DIY SEO Plan: Step-by-step guidance on keyword research, on-page SEO, and backlink strategies. SEO drives traffic and visibility, and this guide ensures quick, actionable steps for improvement. More organic traffic = less need to spend marketing dollars.
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$175
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Content Calendar Template: Plan your blog posts, social media content, and email campaigns for the year. Content is essential for engagement and brand awareness and this plan provides a professional roadmap.
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$150
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SEO Audit Checklist: Easily audit your website for SEO optimization opportunities.
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$250
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05
Social Media Templates
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Content Pillars Workbook: Identify your main content themes for consistent messaging.
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$250
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Social Media Strategy Template: A framework for crafting posts, stories, and ads that drive engagement. Keeps social media efforts organized and ensures consistent engagement.
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$200
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Campaign Performance Tracker: Track social metrics like engagement rates, impressions, and clicks.
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$150
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06
Customer Research Tools
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Survey Templates: Pre-written surveys to gather customer feedback and insights. Choose from a variety of survey types, including customer satisfaction surveys, market research questionnaires, employee engagement surveys, and product feedback forms, all designed to deliver actionable insights tailored to your business goals, written by someone with a PhD, not a big-box intern. Please mention in your contact what you need to measure.
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$99
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Focus Group Facilitator Guide: Run your own focus groups to refine products and marketing strategies.
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$350
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Customer Persona Development Guide: Step-by-step instructions and a worksheet for identifying target audiences. Helps businesses understand their customers and tailor their messaging effectively.
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$150
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07
Email Marketing
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Email Campaign Templates: Tried-and-true email sequences for welcome emails, promotional offers, and re-engagement campaigns.
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$75
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08
Advertising Templates
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Google Ads Quick-Start Kit: A guide for writing and setting up Google Ads campaigns.
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$450
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Facebook & Instagram Ads Workbook: Create targeted ads that generate clicks and conversions.
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$450
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Bundled Options
Why Choose Orr Consulting’s DIY Kits?
1
Expertly Crafted
These templates are not your generic, one-size-fits-all solutions. They are based on real-world strategies we've developed and refined for leading brands across industries, from healthcare to consumer goods. Each template is built with practical insights and proven frameworks, ensuring they are as effective as they are easy to use.
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Actionable Guidance
Every template includes clear, step-by-step instructions, real-world examples, and practical tips to help you take immediate action. Whether you're launching a new campaign, defining your brand, or optimizing your marketing strategy, these resources provide everything you need to hit the ground running.
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Results-Driven
These templates are the same frameworks we use with our consulting clients to deliver measurable success. Adapted for DIY implementation, they are designed to help you achieve tangible results—whether it’s increasing your ROI, refining your messaging, or building a solid marketing plan from the ground up.
Take the First Step—Then Let Me Help You Soar
These DIY resources are designed to empower you to take control of your marketing. However, the true magic happens when these templates are customized to fit your unique business challenges and opportunities.
Once you’ve laid the groundwork with these kits, we can step in to refine your strategy, optimize your execution, and help you achieve even greater results.
