Marketing
Research,
Stats, & Data
Leverage my 25+ years of market research expertise to make data-informed decisions that will elevate your brand. With a Ph.D. in marketing and minors in statistics and psychology, I've led 50+ research projects across diverse industries, employing tools such as Salesforce, Google Analytics, SPSS, and Qualtrics.
Recent Success Stories:
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Improved campaign spend efficiency by 10-25% through comprehensive market research and Marketing Mix Modeling (MMM), optimizing budget allocation, and refining targeting strategies across channels (SAAS).
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Reduced direct marketing costs per sale by up to 10 times for a client by implementing insights from extensive market research and data analysis (Healthcare).
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Boosted customer engagement and retention through targeted market segmentation and consumer behavior research (Healthcare).
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Developed a robust market entry strategy for a client based on primary and secondary research, ensuring a successful launch in a new market (Medical Equipment).
My offerings include consumer surveys, MMM models, focus groups, and specialized statistical techniques. Whatever your industry—be it finance, retail, healthcare, or tech—I deliver actionable insights in board-ready formats. Passionate about UX and cross-cultural research, I provide unmatched value at a competitive rate.
Primary Research
Creative research
Channel optimization research
Market analysis research
Advertising and media effectiveness research
Ad & copy testing research
Message research
Brand/product positioning research
Communication strategy research
A/B Testing
Market segmentation & consumer persona development
NPS / loyalty assessment
Research for content marketing
Ad tracking
Awareness of campaigns measurement
Qualitative Research
Discussion guide design
Recruiting screener design
Participant recruitment
Focus group management
Interview moderation
Transcripts
Analysis
Report writing & strategic recommendations
Quantitative Research
Survey development, coding, administration, & analysis
Questionnaire design
Survey programming
Survey fielding and management
Data cleaning
Data analysis
Advanced statistical analytics
Crosstabs & correlations
Calculate diminishing returns of campaigns
Cluster analyses for segmentation
Marketing Mixed Models (MMM)
Regressions
Structural equations modeling
Final reports and presentations