Leverage my 25+ years of market research expertise to make data-informed decisions that will elevate your brand. With a Ph.D. in marketing and minors in statistics and psychology, I've led 50+ research projects across diverse industries, employing tools such as Salesforce, Google Analytics, SPSS, and Qualtrics.

Recent Success Stories:

• Improved campaign spend efficiency  by 10-25% through comprehensive market research and Marketing Mix Modeling (MMM), optimizing budget allocation, and refining targeting strategies across channels (SAAS).

• Reduced direct marketing costs per sale by up to 10 times for a client by implementing insights from extensive market research and data analysis (Healthcare).

• Boosted customer engagement and retention through targeted market segmentation and consumer behavior research (Healthcare).

• Developed a robust market entry strategy for a client based on primary and secondary research (including interviews, focus groups, and surveys), ensuring a successful launch in a new market (Medical Equipment).

My offerings include consumer surveys, MMM models, focus groups, surveys, and specialized statistical techniques. Whatever your industry—be it finance, retail, healthcare, or tech—I deliver actionable insights in board-ready formats. Passionate about UX and cross-cultural research, I provide unmatched research quality.