Strategy & Fractional CMO Work
Orr Consulting brings unparalleled market research and strategic expertise to elevate brands. With experience across multiple CMO roles, Linda Orr has led hundreds of market research projects, including the development of a tech company’s first-ever Marketing Mix Modeling (MMM) framework, which improved campaign performance by 10-25% and at another company reduced spend per unit sold by 300%. Her data-driven approach, combined with managing high-7-figure ad budgets and crafting 3-year strategies, consistently delivers cost savings and improved efficiency.
In addition to tech and consumer goods, Linda specializes in healthcare and well-being. At a fitness brand, her brand positioning and copywriting strategies grew their Instagram following from 10K to 3M. Her B2B sales letters and marketing collateral have secured major retail accounts. From overseeing six- to seven-figure ad budgets to delivering practical, results-driven campaigns, Linda offers a balanced mix of strategic theory and real-world solutions.
Brand Strategy
Target audiences & sub-segments
Growth opportunities
Audience reach
Key messaging
Competitive advantages
Channel recommendations
Business implications
Relevant and influential content
Influencers and how to best utilize them
Brand architecture
Brand positioning guidelines
Brand measurement scorecard
Marketing Plans
Long term and short term strategies as Fractional CMO
Consumer attitudes
Consumer journeys
User experience mapping
CRM and loyalty programs
Media spend & channel selection
Efficiency and effectiveness of each tactic: OOH, TV, Programmatic, Digital, Mail, PR, and Email
Establishing KPIs
Touchpoints, and frequency on all tactics
Impacts from internal (i.e., PR, sales) and external variables on plans
Visualization and reporting
Social Strategy
Best practice guidelines
Content theme development
Social content calendar creation
Measurement plans
Test & learn optimization
Integration with offline activations (e.g. posting frequency and length, how to respond to consumers, hashtags, and appropriate language)
Paid media recommendations