Let Us Map Your Path to Success
Empowering your business with expert strategy and leadership. From defining your brand’s vision to implementing actionable marketing plans, we provide the insights and guidance you need to grow and thrive. Let’s chart the course to your success together
Strategy & Fractional CMO Work
Orr Consulting is a leader in strategic marketing and brand elevation. With a proven track record across multiple CMO roles, Linda Orr specializes in uniting teams, crafting visionary strategies, and driving sustainable growth. She has guided organizations through transformative initiatives, including the development of a tech company’s first Marketing Mix Modeling (MMM) framework, which improved performance by 10-25% and reduced costs per unit by 300%.
Linda excels at aligning cross-functional teams, managing high-7-figure budgets, and delivering comprehensive strategies that balance long-term vision with immediate results. Her leadership in healthcare, tech, and consumer goods has propelled brands to market leadership, secured enterprise partnerships, and fostered cultures of collaboration and innovation. From strategic planning to inspiring execution, Linda is a trusted partner in driving organizational success.
Driving Growth Together: Our Process
Initial Discovery
Schedule a consultation to discuss your brand’s unique challenges, goals, and opportunities. We’ll uncover what makes your business stand out and identify areas for growth.
Creative Execution
Our team collaborates to bring the strategy to life with compelling content, targeted campaigns, and impactful messaging that resonates with your audience.
Data Analysis & Insights
We dive deep into your existing data and market research to uncover actionable insights. From customer behavior to competitive analysis, this phase ensures every decision is backed by data.
Testing & Optimization
We rigorously test all campaigns and strategies to ensure optimal performance. Continuous tracking and adjustments keep your efforts on target and effective.
Strategy Development
Using our insights, we craft a comprehensive marketing strategy designed to maximize ROI and align with your unique business objectives.
Continuous Support & Growth
Marketing doesn’t stop at implementation. We provide ongoing support, analysis, and recommendations to ensure your strategy evolves with your business and market trends.
Navigating Strategy Made Simple
Strategy can feel overwhelming—it involves so many moving parts. Below are just a few of the areas we expertly manage to guide your brand to success.
Brand Strategy
-
Identifying target audiences and sub-segments
-
Pinpointing growth opportunities
-
Crafting key messaging
-
Highlighting competitive advantages
-
Recommending effective channels
-
Developing brand positioning and architecture
-
Establishing measurement scorecards
Marketing Plans
-
Creating short-term and long-term strategies
-
Mapping customer journeys and attitudes
-
Optimizing media spend and channel selection
-
Measuring tactic efficiency across all platforms (OOH, TV, Digital, etc.)
-
Establishing KPIs and dashboards
-
Visualizing and reporting on performance
Business Growth Strategy
-
Aligning marketing with business objectives
-
Exploring new revenue streams and market opportunities
-
Conducting competitive and market landscape analysis
-
Building go-to-market strategies for new product launches
-
Aligning sales and marketing for revenue growth
-
Evaluating internal and external impacts on growth (e.g., PR, operations, and market conditions)
-
Optimizing customer acquisition and retention strategies
Our Impact By The Numbers
Ready to elevate your brand’s strategy? Let’s achieve measurable growth together.
