Marketing Mix Modeling (MMM) Services

Turn Data into Results with Strategic Budget Optimization

In today’s competitive landscape, making informed decisions about your marketing spend is critical. Marketing Mix Modeling (MMM) is a proven, data-driven approach to measure the effectiveness of your marketing activities, helping you allocate resources efficiently and maximize ROI.

With 25+ years of experience and a team led by experts with a Ph.D. in Marketing and a specialization in Statistics, we have developed advanced MMM models that deliver actionable insights for Fortune 500 companies, tech startups, and leading healthcare brands—helping businesses optimize budgets and drive measurable growth.

What Is MMM?

Marketing Mix Modeling (MMM) uses statistical analysis to evaluate the impact of marketing channels (such as TV, digital ads, social media, and email) on sales, allowing you to:

Understand which channels drive the most ROI.
Allocate budgets effectively across marketing efforts.
Predict the impact of future campaigns.

MMM goes beyond simple reporting to offer actionable insights for both short-term performance and long-term growth.

Why Choose Orr Consulting MMM Services?

1 / Proven Results Across Industries:

Tech: Improved campaign efficiency by 10–25% for a SaaS company, optimizing budget allocation across digital channels.
Consumer Goods: Increased ROI by 15% for a global brand by using MMM to refine cross-channel strategies.

2 / Ph.D Advanced Expertise:

Custom-built MMM models tailored to your unique needs.
Integration with first-party data for enhanced accuracy and compliance.
Expertise in analyzing cross-channel effects and diminishing returns.
Skilled in attributing non-digital channels.
We fix "big" MMM consultancies' million dollar models that have critical errors.

3 / Actionable Insights, Not Just Data:

We deliver and present boardroom-ready reports with clear recommendations you can implement immediately, turning complex data into straightforward, impactful strategies. Stop guessing and overspending.

Comprehensive MMM Analysis:

Evaluate marketing channel performance, including TV, radio, digital ads, social media, email, and more.
Measure diminishing returns to ensure optimal spend for each channel.
Identify seasonal trends and external factors impacting performance.

How MMM Works

Data Collection: Collaborate with your team to gather historical data from marketing campaigns, sales, and external factors.
Model Development: Build a custom MMM model tailored to your business needs and goals.
Analysis: Identify which channels are driving performance and which ones need adjustment.
Strategic Recommendations: Deliver actionable insights with clear steps to optimize your marketing spend.
Implementation Support: Provide guidance for integrating insights into your marketing strategy.

Why MMM Matters

Less Wasted Money.

80% of marketing budgets are wasted on underperforming channels without proper measurement.
Companies using MMM report an average of 15–30% improvement in marketing ROI by reallocating budgets based on insights.
With rising ad costs and economic uncertainty, every dollar counts. MMM ensures your investments are data-backed and effective.

Less Guessing.

Whether you’re a Fortune 500 company or a growing startup, MMM helps you stay competitive by ensuring every marketing dollar is optimized for results.
Ready to see what MMM can do for your business?
Contact me today to schedule a consultation and start unlocking the full potential of your marketing budget.